Keyword Strategy


📗 Field Note

When numerous pages on your site will rank for the same keyword or topic, SEO people call it “keyword cannibalization.” It's actually a good problem to have, and sometimes an opportunity to leverage.
Is keyword cannibalization really a problem?


📗 Field Note

Determining the relevance of a topic to your brand is a core marketing skill, and it's overshadowed these days by big data metrics like search volume and competition.
Why keywords need a relevance metric


📓 Article

A short list of places to look for building your seed keyword list.
How to pick seed keywords


📓 Article

You don't have to spend a lot of time to build a really high-quality keyword strategy.
Building keyword strategies efficiently