Content Distribution & SEO
A short list of places to look for building your seed keyword list.
How to pick seed keywords
Aside from its importance as a marketing channel in general, organic search creates trust, doesn't depend on spend, and is a helpful lever for thinking about your strategy and site in general.
Why invest in organic search?
You don't have to spend a lot of time to build a really high-quality keyword strategy.
Building keyword strategies efficiently
A lot of content marketers freak out about duplicate content, but they don't need to. Here's why.
Don't worry too much about duplicate content
Choosing a CMS is one of the most important decisions you’ll make with your marketing tech stack.
How small companies and startups should choose a content management system
Marketers can learn a lot from developers, as one developer advocate explains – especially those developers who resist very the idea of ‘marketing’.
What marketers can learn from developer advocates
📗 Field Note
Google Discover isn't worth prioritizing for most B2B marketers right now.
Google Discover for B2B marketers
Why you probably shouldn't host your B2B blog on Medium, and what to do instead.
Host your B2B blog on Medium? No, but read on
Speed really matters for content performance – and we're talking more than just a site's basic load time.
Speed is a feature
Why does Google do what it does? Self-interest. Make peace with this fact and you can start building a more robust web presence on (and beyond) Google.
Principles for building content that performs.
Principles for driving content performance
How to focus on SEO fundamentals.
The 5-minute SEO audit
A better way to think about the term "SEO".
Search experience optimization
Live chat doesn't help directly, but indirectly it can make a big difference.
How live chat can improve content performance