Content Distribution & SEO


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A short list of places to look for building your seed keyword list.
How to pick seed keywords


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Aside from its importance as a marketing channel in general, organic search creates trust, doesn't depend on spend, and is a helpful lever for thinking about your strategy and site in general.
Why invest in organic search?


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You don't have to spend a lot of time to build a really high-quality keyword strategy.
Building keyword strategies efficiently


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A lot of content marketers freak out about duplicate content, but they don't need to. Here's why.
Don't worry too much about duplicate content


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Choosing a CMS is one of the most important decisions you’ll make with your marketing tech stack.
How small companies and startups should choose a content management system


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Marketers can learn a lot from developers, as one developer advocate explains – especially those developers who resist very the idea of β€˜marketing’.
What marketers can learn from developer advocates


πŸ“— Field Note

Google Discover isn't worth prioritizing for most B2B marketers right now.
Google Discover for B2B marketers


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Why you probably shouldn't host your B2B blog on Medium, and what to do instead.
Host your B2B blog on Medium? No, but read on


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Speed really matters for content performance – and we're talking more than just a site's basic load time.
Speed is a feature


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Why does Google do what it does? Self-interest. Make peace with this fact and you can start building a more robust web presence on (and beyond) Google.
Google's motivations


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Principles for building content that performs.
Principles for driving content performance


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How to focus on SEO fundamentals.
The 5-minute SEO audit


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A better way to think about the term "SEO".
Search experience optimization


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Live chat doesn't help directly, but indirectly it can make a big difference.
How live chat can improve content performance


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Structuring your navigation bar is mostly about usability.
How to set up your nav bar for the best SEO