Blog Optimization


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Your best performing pages can be used to create new material that converts as well. Here's how to start adapting them.
How to leverage the pages that convert


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Product-led content can actually be a *service* to your reader. Helpfulness sells. Let’s look at refreshing your library through the lens of helpfulness.
Improving conversions by being more helpful


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Ready to embrace a product-led approach? No need to create entirely new content. Start with your existing library. It's quicker and more effective.
A product-led approach to updating content


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Internal links offer a kindness for your readers and a better conversion rate for your site. They help with organic performance, too. Here's how to get started.
How to build an internal link strategy


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It's tempting to skip the basic steps of content strategy – especially when you're experienced. But the benefits of writing out those early steps can be huge.
Why you should document your content strategy


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A look at how image files influence user experience (UX) and search performance. Tips for how to use images. Plus a checklist for optimizing blog page UX.
How images can drag down search and content performance


📗 Field Note

How to start analyzing and updating your content library. We made a tool for it. No data expertise required. We'll walk you through Google Analytics, too.
A strategy for optimizing old content


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Speed really matters for content performance – and we're talking more than just a site's basic load time.
Speed is a feature


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You can create content on a daily basis without compromising quality or draining your labor budget. A content pipeline can be low-touch, high-yield.
Building the idea-to-content pipeline


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Use unmoderated user testing to learn how visitors read your site.
Useful questions for user tests


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The most important things to do on your 404 page.
404 page checklist


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There's a more flexible way to think about your blog.
How to organize your blog


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Why it's important to expire (or better yet, update!) your out-of-date content
Content expiration