Paid search from scratch

August 20, 2021

We write this blog for content people. But some of you – especially if you’re at a smaller company – may end up contributing to paid campaigns, too.

And so Vincent Barr, the mastermind behind Operator, stopped by Ercule office hours to talk about the relationship between paid and organic search.

He provided us with tips for small startups who feel ready to try a paid search campaign.

🏄 What you can do

First off: Pick one platform to start.

When choosing it, make sure of a few factors:

  • The initial costs aren’t too high – aim to start with a few thousand dollars a month
  • You can actually find your audience
  • There isn’t too much expertise required to manage a campaign there

Once you choose the platforms you want for search, begin educating yourself. Google and Facebook, for example, have really substantial documentation.

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