Paid search from scratch
August 20, 2021
We write this blog for content people. But some of you – especially if you’re at a smaller company – may end up contributing to paid campaigns, too.
He provided us with tips for small startups who feel ready to try a paid search campaign.
🏄 What you can do
First off: Pick one platform to start.
When choosing it, make sure of a few factors:
- The initial costs aren’t too high – aim to start with a few thousand dollars a month
- You can actually find your audience
- There isn’t too much expertise required to manage a campaign there
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