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It’s a newsletter from Ercule! 👋 In this issue:
- How you should relate to AI copywriting tools.
- Our new guide to content outlining.
- Plus getting out of Zoom meetings. And pugs! (That last one’s at the end, you gotta earn it.)
🤖 Does GPT-3 write everything for everyone forever now?
Lots of marketing folks are singing the praises of A.I. copywriting tools like GPT-3. The copy it generates isn’t flawless. But it does occasionally pass the Turing test, and it’s improving rapidly.
Does this mean that copywriters and content marketers should be gearing up for a war against the machines?
Maybe? But more likely, smart content people will use tools like GPT-3 as levers, to automate away hard and boring stuff (like the first, not very good, draft) and focus their efforts where they can really deliver value.
You might want to start studying up on what it’ll be like to have an AI in your toolbox. This piece on the SEMrush blog is a good place to start.
Also, we experimented with A.I. video creation and the results were… fun.
🏖️ Better content, faster, with outlines
We made another guide for marketers and managers. This one focuses on the greatest underrated writing tool: the outline! Specifically, how to use outlines for better content production.
What’s in the guide:
- How to provide SEO specs that your writers can actually use
- Which website has the best outlines, hands down, in all of the internet
- How to steer writers toward the creating the content you actually want
- Examples from LaunchDarkly, Gong, Guru, Wagepoint, and more
- A free, customizable template for outlines
We’ve been using this process for years and it’s saved us a lot of time.
🧨 Sabotage your Zoom
This deviously absurd app will get you out of any Zoom meeting, blame-free, by superficially sabotaging the quality of your Zoom-feed.
Someone somewhere will probably be able to make use of this in a real way.
Luckily, we haven’t needed to use it at Ercule, because Justin is really good at standing completely still and modulating his voice to make it seem like his connection is bad.
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