Google updates the About This Result feature

August 20, 2021

Up until now, the little “About This Result” link on Google Search has given quick insights into any page that appears in search results, gauging things like:

  • Basic context (via Wikipedia snippet)
  • Security
  • Whether a listing is organic or paid

It provides a little more context and assurance (or warning) before you click on a link.

But Google’s adding more. New, updated “About This Result” links are providing more and more insights into why Google selected a given link, including factors such as:

  • Keywords
  • Related terms
  • Backlink strength
  • Local relevance

Try searching Google for terms you care about, and see what About This Result says about the people who are ranking at the top. (Hopefully that’s you!)


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