A lot of your customers might be blocking Google Analytics
September 1, 2021
We use Google Analytics all the time to help content teams perform their best. The Ercule team has spent huge amounts of time learning the ins and outs of Google Analytics. But we’re not big fans.
For a while now, we’ve been telling marketers to prepare (gradually) for a future without Google Analytics.
🏄 What you can do
You don’t have to do anything quite yet. In fact, you shouldn’t.
For starters, keep these Google Analytics mantras in mind:
- Google Analytics is estimates, not gospel
- Google isn’t your friend
And be strategic: base your content strategy on the unique goals and values of your business – then refine it with data. (Not the other way around.)
That’s how we do it for clients: by first focusing on the relevance of keywords to a business. After that’s decided, we start consulting the GA data.