Content Performance


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Google's ranking algorithm for paid search takes into account the quality of content – just as it does for organic search rankings. There's one difference with paid search: money. And quality content will save you money.
Content quality really matters for paid search


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Some JavaScript can be useful. But too much JavaScript will slow down your site, frustrate your visitors, and hurt your rankings and conversions.
Clean up your Javascript


πŸ“— Field Note

Google Tag Manager is a way of putting JavaScript tags on your site – and managing them – more easily. Activating (or re-activating) it for your site can lead to some quick wins for your site performance and lead tracking.
Google Tag Manager, Schmoogle Tag Manager


πŸ“— Field Note

Share of search is a relatively new metric. It helps you make the case for visibility in organic search – and therefore, in investment in content – in a way that should get your colleagues excited.
What is "share of search"?


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All you need is a web browser to start optimizing content on your website for marketing purposes. This blog is designed for beginners and novices. Let’s begin.
Website content optimization: Basic elements


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Are people really engaging with your page? These basic page metrics will help you answer that question on your path to marketing content optimization.
Website content optimization: Page metrics


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We break down some basic traffic metrics that any beginner can use on the path to website content optimization. All you need to get started is a web browser.
Website content optimization: Traffic metrics


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Choosing a CMS is one of the most important decisions you’ll make with your marketing tech stack.
How small companies and startups should choose a content management system


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Content marketers assigned to complex SaaS products? Don't stress. Team members and colleagues can help you write well about the tech.
Develop topic expertise by hanging out with your Services team


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Marketers can learn a lot from developers, as one developer advocate explains – especially those developers who resist very the idea of β€˜marketing’.
What marketers can learn from developer advocates


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Speed really matters for content performance – and we're talking more than just a site's basic load time.
Speed is a feature


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Principles for building content that performs.
Principles for driving content performance


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Is trust more important than attention?
Building trust with your site visitors


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What startups should focus on for A/B testing – even if they don't generate much traffic data. Traditional A/B principles can be applied to smaller scale tests.
A/B testing for startups


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There's a more flexible way to think about your blog.
How to organize your blog


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Writing for humans these days means you also need to write with robots (data and algorithms) in mind.
To write for humans, understand robots


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Yes, sometimes they can! Here's why.
Can longer forms have better engagement?


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Live chat doesn't help directly, but indirectly it can make a big difference.
How live chat can improve content performance


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The content stack involves production, distribution, conversion, strategy, and analytics; here's how these layers work together.
What is the content stack?