Content Distribution
📗 Field Note
Branded search traffic can feel like a content marketer's enemy, but don't discount it altogether. Branded search data can open up conversations that lead to new content opportunities.
Make friends with branded traffic
📓 Article
A lot of companies send nurture tracks to new users or new leads (or both). Content marketers can serve this potentially huge audience – and boost their content performance along the way.
The nurture tracks need you
📗 Field Note
When you quote someone for a piece, they’ll probably share that piece with the world. It's community-building that benefits everyone's business. So, how can you make your own marketing projects more valuable by including others?
Great marketing is about creating shared value
📓 Article
Aside from its importance as a marketing channel in general, organic search creates trust, doesn't depend on spend, and is a helpful lever for thinking about your strategy and site in general.
Why invest in organic search?
📓 Article
Marketers can learn a lot from developers, as one developer advocate explains – especially those developers who resist very the idea of ‘marketing’.
What marketers can learn from developer advocates
📗 Field Note
Google Discover isn't worth prioritizing for most B2B marketers right now.
Google Discover for B2B marketers
📓 Article
Why you probably shouldn't host your B2B blog on Medium, and what to do instead.
Host your B2B blog on Medium? No, but read on
📓 Article
Live chat doesn't help directly, but indirectly it can make a big difference.
How live chat can improve content performance
📓 Article