Content Distribution


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Sites that you rely on for backlink equity might actually be blocking you altogether. Let's look at 'nofollow' links and how to deal with them.
Nofollow tags and a smarter backlink strategy


๐Ÿ“— Field Note

What to do when a post's conversion rate is high but overall traffic is way too low. How to fix the optimization and distribution problems that affect traffic.
When high-conversion blogs don't get the traffic they deserve


๐Ÿ“— Field Note

Branded search traffic can feel like a content marketer's enemy, but don't discount it altogether. Branded search data can open up conversations that lead to new content opportunities.
Make friends with branded traffic


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A lot of companies send nurture tracks to new users or new leads (or both). Content marketers can serve this potentially huge audience โ€“ย and boost their content performance along the way.
The nurture tracks need you


๐Ÿ“— Field Note

When you quote someone for a piece, theyโ€™ll probably share that piece with the world. It's community-building that benefits everyone's business. So, how can you make your own marketing projects more valuable by including others?
Great marketing is about creating shared value


๐Ÿ““ Article

Aside from its importance as a marketing channel in general, organic search creates trust, doesn't depend on spend, and is a helpful lever for thinking about your strategy and site in general.
Why invest in organic search?


๐Ÿ““ Article

Marketers can learn a lot from developers, as one developer advocate explains โ€“ especially those developers who resist very the idea of โ€˜marketingโ€™.
What marketers can learn from developer advocates


๐Ÿ“— Field Note

Google Discover isn't worth prioritizing for most B2B marketers right now.
Google Discover for B2B marketers


๐Ÿ““ Article

Why you probably shouldn't host your B2B blog on Medium, and what to do instead.
Host your B2B blog on Medium? No, but read on


๐Ÿ““ Article

Live chat doesn't help directly, but indirectly it can make a big difference.
How live chat can improve content performance


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The content stack involves production, distribution, conversion, strategy, and analytics; here's how these layers work together.
What is the content stack?