Content Distribution


📗 Field Note

Branded search traffic can feel like a content marketer's enemy, but don't discount it altogether. Branded search data can open up conversations that lead to new content opportunities.
Make friends with branded traffic


📓 Article

A lot of companies send nurture tracks to new users or new leads (or both). Content marketers can serve this potentially huge audience – and boost their content performance along the way.
The nurture tracks need you


📗 Field Note

When you quote someone for a piece, they’ll probably share that piece with the world. It's community-building that benefits everyone's business. So, how can you make your own marketing projects more valuable by including others?
Great marketing is about creating shared value


📓 Article

Aside from its importance as a marketing channel in general, organic search creates trust, doesn't depend on spend, and is a helpful lever for thinking about your strategy and site in general.
Why invest in organic search?


📓 Article

Marketers can learn a lot from developers, as one developer advocate explains – especially those developers who resist very the idea of ‘marketing’.
What marketers can learn from developer advocates


📗 Field Note

Google Discover isn't worth prioritizing for most B2B marketers right now.
Google Discover for B2B marketers


📓 Article

Why you probably shouldn't host your B2B blog on Medium, and what to do instead.
Host your B2B blog on Medium? No, but read on


📓 Article

Live chat doesn't help directly, but indirectly it can make a big difference.
How live chat can improve content performance


📓 Article

The content stack involves production, distribution, conversion, strategy, and analytics; here's how these layers work together.
What is the content stack?