📗 Field Note
More and more users are blocking Google Analytics trackers. This doesn't mean you should give up on tracking data. Just a reminder to base your strategy on your goals - not Google's.
A lot of your customers might be blocking Google Analytics
📗 Field Note
Share of search is a relatively new metric. It helps you make the case for visibility in organic search – and therefore, in investment in content – in a way that should get your colleagues excited.
What is "share of search"?
All you need is a web browser to start optimizing content on your website for marketing purposes. This blog is designed for beginners and novices. Let’s begin.
Website content optimization: Basic elements
Are people really engaging with your page? These basic page metrics will help you answer that question on your path to marketing content optimization.
Website content optimization: Page metrics
We break down some basic traffic metrics that any beginner can use on the path to website content optimization. All you need to get started is a web browser.
Website content optimization: Traffic metrics
A simple marketing attribution model that is realistic to implement but supports sophisticated analytics.
Marketing attribution setup for B2B companies
Principles for building content that performs.
Principles for driving content performance
What does a post-Google-Analytics future look like? Do you even need it today?
Marketing without Google Analytics
At a minimum, users, sessions, and pageviews, and of course entrances, bounce rates, and retained sessions.
Less data, more context
Let your visitors opt out of Google Analytics tracking.
The measures that matter for content marketers.
What data do content marketers actually need?