Content Analytics


πŸ“— Field Note

More and more users are blocking Google Analytics trackers. This doesn't mean you should give up on tracking data. Just a reminder to base your strategy on your goals - not Google's.
A lot of your customers might be blocking Google Analytics


πŸ“— Field Note

Share of search is a relatively new metric. It helps you make the case for visibility in organic search – and therefore, in investment in content – in a way that should get your colleagues excited.
What is "share of search"?


πŸ““ Article

All you need is a web browser to start optimizing content on your website for marketing purposes. This blog is designed for beginners and novices. Let’s begin.
Website content optimization: Basic elements


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Are people really engaging with your page? These basic page metrics will help you answer that question on your path to marketing content optimization.
Website content optimization: Page metrics


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We break down some basic traffic metrics that any beginner can use on the path to website content optimization. All you need to get started is a web browser.
Website content optimization: Traffic metrics


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A simple marketing attribution model that is realistic to implement but supports sophisticated analytics.
Marketing attribution setup for B2B companies


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Principles for building content that performs.
Principles for driving content performance


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What does a post-Google-Analytics future look like? Do you even need it today?
Marketing without Google Analytics


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At a minimum, users, sessions, and pageviews, and of course entrances, bounce rates, and retained sessions.
Less data, more context


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Let your visitors opt out of Google Analytics tracking.
Google Analytics visitor opt-out Javascript


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The measures that matter for content marketers.
What data do content marketers actually need?


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A lot of it's email, but there are some other things, too.
Causes of too much direct traffic in Google Analytics