Content Analytics


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A simple marketing attribution model that is realistic to implement but supports sophisticated analytics.
Marketing attribution setup for B2B companies


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Principles for building content that performs.
Principles for driving content performance


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What startups should focus on for A/B testing โ€“ even if they don't generate much traffic data. Traditional A/B principles can be applied to smaller scale tests.
A/B testing for startups


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What does a post-Google-Analytics future look like? Do you even need it today?
Marketing without Google Analytics


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At a minimum, users, sessions, and pageviews, and of course entrances, bounce rates, and retained sessions.
Less data, more context


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Let your visitors opt out of Google Analytics tracking.
Google Analytics visitor opt-out Javascript


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The measures that matter for content marketers.
What data do content marketers actually need?


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A lot of it's email, but there are some other things, too.
Causes of too much direct traffic in Google Analytics