The Ercule Blog
Our Writing
How to build topical authority in SEO: A beginner's guide
DRAFT: Getting started with Google Search Console
Branded traffic: what can we learn from it for SEO?
Declining traffic? How to stop content decay
What’s the role of SEO in content strategy?
Using CRO and SEO to optimize engagement
Topics vs keywords in SEO: strategy, research, and implementation
SEO is not useful without CRO
ércule app update: November 2024
How to do SEO topic research with Topic Explorer
ércule app update: October 2024
Using ércule’s Topic Reports to monitor your topical authority
Measure and build topical authority in SEO
Content optimization strategy: process, examples, tools, and templates
WordPress static site generator: Why it’s fantastic for content
Content optimization tools: A quick way to boost performance
Google Analytics vs. Search Console: Do you need both?
Google Tag Manager security risks: what marketers and engineers need to know
Writing SEO content about industry regulations
GA4 is bad for marketers
Technical content pipeline: How do you manage it?
Using GPT to update + optimize blogs for SEO
How to make content evergreen [with examples]
How to filter by page in Google Analytics 4
Technical content strategy: What should you write first?
On-page SEO checklist template + guide
How to write competitor comparison landing pages [with examples]
How to back up and save your Universal Analytics data
Social content reuse library
Product marketing template for content marketers
Making maintenance part of your technical content strategy
Get started with SEO topic research
How to turn documentation into organic SEO content
SEO competitor analysis template
How to do free SEO competitor analysis
Outdated content: how to find and refresh it
Improving marketing attribution
Aligning existing content with strategic themes
Creating targeted content for a startup audience
Technical SEO audit: how-to & template
How to create SEO content for a product launch
Technical tips for posting on LinkedIn
Search intent checklist
Topic strategy & tracker: how-to & template
Technical content: Four common mistakes that undermine your work
Lazy-load scripts in Google Tag Manager
Hashnode Headless: A content engine for technical companies
Content outlines: how-to & template
CRO audit: how-to & template
Technical facts reference library
Optimization audit: how-to & template
Integrate 6sense & Google Analytics
Monthly reporting: how-to & template
Tag site visitors by page source
Google Analytics visitor opt-out Javascript
Content Strategy Quickstart
Firing Google Tag Manager events for Hubspot forms
How to measure and update existing content
How to increase search traffic with content optimization
How to reduce bounce rate on a page
How to fix declining traffic
Turning keywords into blog post titles
Improving conversions by being more helpful
Goodbye backlinks, hello inferred links
How Content Marketers Spend Their Time
Is keyword cannibalization really a problem?
Topic research for B2B content marketers
Starting from zero with content marketing
Should you host your blog on Medium?
Google Tag Manager: setup, tips, and more
Nav bar SEO best practices
How to set up Google Search Console
404 page best practices
What marketers can learn from developer advocates
Automatically syndicate your content to Medium
Comparison page best practices
GA4: Bounce rate and engagement rate explained
What’s the difference between bounce rate and exit rate?
UTM parameter best practices
How to track revenue from organic search
What is direct traffic in Google Analytics?
Marketing attribution setup for B2B companies
What is "share of search"?
Understanding engagement metrics in Universal Analytics
Using Impressions to improve content performance
Content analytics: what to track
Content marketing analytics tools: what to choose
Understanding traffic metrics in Universal Analytics
Principles for building content systems
How to calculate Retained Entrances
How to build a keyword strategy: process & template
How to serve language-specific sites
We’re *actually* here to help
We’re marketers who love spreadsheets, algorithms, code, and data. And we love helping other marketers with interesting challenges. Tackling the hard stuff together is what we like to do.
We don’t just show you the way—we’re in this with you too.
