The Ercule Blog

Our Writing

Turn outdated content into evergreen content

Improving marketing attribution

Aligning existing content with strategic themes

Creating targeted content for a startup audience

Technical audit: how-to & template

How to create SEO content for a product launch

SEO checklist: how-to & template

Technical tips for posting on LinkedIn

Search intent checklist

Topic strategy & tracker: how-to & template

Competitive analysis: how-to & template

Technical Content: Four Common Mistakes That Undermine Your Work

How to do free competitor website research with Semrush

Lazy-load scripts in Google Tag Manager

Hashnode Headless: A Content Engine for Technical Companies

Content outlines: how-to & template

How to audit and update content for SEO

CRO audit: how-to & template

Technical facts reference library

Optimization audit: how-to & template

Integrate 6sense & Google Analytics

Monthly reporting: how-to & template

Tag site visitors by page source

Google Analytics visitor opt-out Javascript

Content Strategy Quickstart

Firing Google Tag Manager events for Hubspot forms

How to measure and update existing content

How to increase search traffic with content optimization

How to reduce bounce rate on a page

How to fix declining traffic

Turning keywords into blog post titles

Improving conversions by being more helpful

Goodbye backlinks, hello inferred links

How Content Marketers Spend Their Time

Is keyword cannibalization really a problem?

Topic research for B2B content marketers

Starting from zero with content marketing

Should you host your blog on Medium?

Google Tag Manager: setup, tips, and more

Nav bar SEO best practices

How to set up Google Search Console

404 page best practices

What marketers can learn from developer advocates

Automatically syndicate your content to Medium

Comparison page best practices

GA4: Bounce rate and engagement rate explained

What’s the difference between bounce rate and exit rate?

UTM parameter best practices

How to track revenue from organic search

What is direct traffic in Google Analytics?

Marketing attribution setup for B2B companies

What is "share of search"?

Understanding engagement metrics in Universal Analytics

B2B content analytics: what to track

Using Impressions to improve content performance

Choosing tools for content marketing analytics

Understanding traffic metrics in Universal Analytics

Content performance principles

How to calculate Retained Entrances

How to Build a Keyword Strategy: Process & Template

How to serve language-specific sites

We’re *actually* here to help

We’re marketers who love spreadsheets, algorithms, code, and data. And we love helping other marketers with interesting challenges. Tackling the hard stuff together is what we like to do.

We don’t just show you the way—we’re in this with you too.

Background image of a red ball in a hole.