Useful articles: Shadow analytics, product marketing

September 11, 2020

• Wondering about whether you can trust your analytics tools in the age of adblockers? Parse says: use server logs. (If you can take this approach, you totally should!)
• Calling out Reify Works’ product marketing blog, especially their writeup of why you should be updating your site, including your homepage, more often. Key quote: “Your homepage will never be perfect, and is never really finished”.