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Talk soon, and in the meantime, here's the latest from our library.

What is direct traffic in Google Analytics, and how can we figure out where it comes from?

Google Analytics uses 'Direct Traffic' as a catch-all for unidentified traffic. A lot of it comes from key channels like email, ads, and social. You can track that data better and decrease Direct Traffic bloat at the same time.

📓 Article

When popular pages have a high bounce rate

A high-traffic page is great, but if it also has a high bounce rate then it's not actually converting leads. Let’s look at common causes and solutions.

📗 Field Note

#17: Popular, but lazy

Your blog post went viral, but it's not converting leads. Let's look at why that might be, and how you can improve it. (And also imagine robots making pizzas.)

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