Does GPT-3 write everything for everyone forever now?

April 22, 2021

Lots of marketing folks are singing the praises of A.I. copywriting tools like GPT-3. The copy it generates isn’t flawless. But it does occasionally pass the Turing test, and it’s improving rapidly.

Does this mean that copywriters and content marketers should be gearing up for a war against the machines?

Maybe? But more likely, smart content people will use tools like GPT-3 as levers, to automate away hard and boring stuff (like the first, not very good, draft) and focus their efforts where they can really deliver value.

You might want to start studying up on what it’ll be like to have an AI in your toolbox. This piece on the SEMrush blog is a good place to start.

Also, we experimented with A.I. video creation and the results were… fun.


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