Core Web Vitals are slightly delayed

May 26, 2021

Google had planned to roll out its new Core Web Vitals ranking criteria this month. (We went into detail in a previous newsletter).

But now Google has decided to delay the rollout to mid-June, gradually, completing the rollout in August. So you’ve got a little more time to get the optimization process underway.

In anticipation of the rollout, they’ve released a new Page Experience report, designed to give you a more nuanced view of page performance across your site.

You’ll need to set up Google Search Console to use the report. If you haven’t used Google Search Console, it’s well worth your time to get it set up. Very, very well worth your time.

Search Console will give you access to tons of Google’s internal information about your site, including whether Google views it as a good experience for users, how much you’re showing up in (not just getting traffic from) search, and much more.

Ask your dev team how they’re preparing for this page experience shift. Send them a link to the Page Experience report and ask them if it’s pointing out any unforeseen avenues for optimization.

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