9.1 Analytics are set up on all pages

Make sure whatever analytics tools you are using exist on all pages of your site.

9.2 Visitor information is sent to marketing automation platform

If you’re using a marketing automation platform, sending visitor data there can be helpful with campaigns targeting specific user interests or segments.

9.3 Content visitors are added to a retargeting audience

Retargeting audiences are easy to build, and can be extremely useful later for retargeting campaigns.

9.4 New users are tagged with the correct lead source

New users should be tagged with information about where they came from. This information should end up in your CRM.